Creator and lead designer Cliff "CliffyB" Blesinski takes us on the journey of bringing wildly succesful game title "Gears of War" to market.
DORITO'S UNLOCK XBOX
Doritos and Microsoft got together to create the ultimate conetest for gamers - create an xbox live arcade game. The winner would be picked by the fans and get to realize their original game vision.
DORITO'S The quest
The QUEST is a Doritos-branded alternate reality game designed with an aim towards maximizing user immersion and gameplay. We created the live content that brought the online experience to life as the three finalists competed live in many exicting physical challenges until one winner was crowned. The experience had an incredible viral quality and promoted far-reaching online community discussions and group collaboration.